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Upcoming Webinar

 Friday, September 15, 2017: Digital Marketing for Religious Publishers

Hosted by Heidi Thompson

The Virtuous Cycle of Digital Marketing for Religious Publishers: New readers and new dollars from your web site, social media platform, and email newsletters

What you will receive:
· Digital marketing success stories.
· How to acquire new subscribers.
· How to find new revenue from your social media platforms.
· A short list of what not to do.
· How to design and set up a Facebook and Google ad.
· Digital editions and paywalls.
· How to increase web traffic, Facebook likes, and enewsletter registrations.
· Revenue & expense forecasting.
· Measuring success.
· Plus, much more…

Heidi Thompson is a senior marketing consulting with Shanley and Associates a Chicago-based marketing agency serving faith based publishers.

Here is how to watch and listen to the webinar:

1. Go to this webpage at 2:00pm ET on September 15th:

2. Enter your name and you will be connected to the webinar. You may need to wait a few moments.

3. When you see the panel "Join Audio Conference", click "Listen Only" to listen using your computer. Alternatively, select "Dial-in" or "Dial-out" to listen using your phone.

To participate by phone only without video:

1. Call (888) 537-7715
2. Enter access code: 348 766 50#


Future Webinars

Unless otherwise noted, CPA webinars will begin at 2:00 ET.

Tuesday, September 21, 2017: Christian Persecution Update

Renowned author and journalist John Allen will give an update on the persecution of Christians around the world.

Contact Brian Finnerty  for more information.

Tuesday, October 10, 2017: Understanding V Encuentro

Dr. Ospino, co-chair of the process committee for the V Encunetro Nacional de Pastoral Hispana/Latina, will explain the Encuentro movement and resources available for communicating and reporting on it.

Dr. Hosffman Ospino is also is an assistant professor of Hispanic Ministry and Religious Education at Boston College, School of Theology and Ministry. He is the author of "Called and Sent to Encuentro: A Pastoral Theological Vision for the Fifth Encuentro Process." This document is being used in trainings nationwide to focus the conversation about the Fifth Encuentro and inspire important conversations related with the New Evangelization in an increasingly Hispanic Church in the United States.

Contact Jennifer Brinker for more information.

Tuesday, October 17, 2017: Effective Design 

Kayla Simon, Art Director and Design Lead with FAITH Catholic, will talk about how to better reach your readers through clean and effective design for newspapers and magazines.

Contact Jennifer Brinker for more information.

Thursday, October 26, 2017: Islam and Connections to Catholics

Jordan Denari Duffner is a Catholic voice on Muslim-Christian relations and Islamophobia. She will provide
-An overview of major Church teaching on Islam and Muslims, as well as Pope Francis’ key statements
-Helpful facts about Muslims and Islam
-Define terms related to Islam and Muslims that are commonly misunderstood or misused
-Overview of relevant trends about Islamophobia today, particularly Catholics’ views of Muslims and the impact of anti-Muslim voices on Catholic discourse
-Show examples from Catholic outlets’ past articles/stories/social media posts to demonstrate dos and don’ts for coverage
-Provide recommended approaches and ideas for future stories/angles

Jordan Denari Duffner is the author of “Finding Jesus among Muslims: How Loving Islam Makes Me a Better Catholic,” forthcoming from Liturgical Press in December 2017.

An associate at the Bridge Initiative, where she previously worked for three years as a research fellow studying Islamophobia, Jordan is pursuing a PhD in Theological and Religious Studies at Georgetown University. A former Fulbright researcher in Amman, Jordan, she has published articles in numerous outlets, including The Washington Post, TIME, America, and Sojourners. Her research on Muslim-Christian relations has been covered widely in Catholic news outlets, and she frequently provides commentary on Islamophobia for the media.

Contact Jennifer Brinker for more information.

Thursday, November 16, 2017: Crisis Communications

Helio Fred Garcia is president of the crisis management firm Logos Consulting Group. He has coached more than 400 CEOs of major corporations, plus thousands of other high-profile people in other complex fields. He teaches crisis management at the NYU Stern School of Business, and he is the author, most recently, of the book "The Agony of Decision: Mental Readiness and Leadership in a Crisis."

Contact Brian Finnerty for more information.

Archived Webinars

Click here to view recordings of previous webinars.


Have an Idea for a Webinar? We Want to Hear From You!

more Calendar

CPA Webinar: Christian Persecution Update

Office Closed

Webinar: Understanding V Encuentro

CPA Webinar: Effective Design

Webinar: Islam and Connections to Catholics

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